PayPal’s global media account awarded to Publicis Groupe
The move consolidates the media and creative under one agency group.
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Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Greenfield accuses Unilever of silencing the company’s activism.
IPG launches Agentic Systems for Commerce to help brands 'navigate complex landscape'
ASC uses AI and automation to capture data signals for every product and its competitors.
Netflix to purchase Warner Bros. film and streaming businesses
The deal looks to be worth over $80 billion, but faces antitrust resistance.
Hershey unites Olympians and families in tear-jerking campaign
Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.