Kyle O'Brien

Hershey unites Olympians and families in tear-jerking campaign

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

Netflix to purchase Warner Bros. film and streaming businesses

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits

Greenfield accuses Unilever of silencing the company’s activism.

PayPal’s global media account awarded to Publicis Groupe

The move consolidates the media and creative under one agency group.

IPG launches Agentic Systems for Commerce to help brands 'navigate complex landscape'

ASC uses AI and automation to capture data signals for every product and its competitors.