The new currency of culture: Why brands are chasing value in India’s booming concert economy
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
by Vinita Bhatia
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures