Instamart has partnered with Samsung to introduce instant delivery of the new Samsung Galaxy S26 Ultra across metro cities in India. To announce the collaboration, Instamart has launched a digital video commercial that reinterprets the concept of ‘launch day’ in the quick-commerce era.
Conceptualised by Moonshot, the campaign film opens with a high-production technology launch event. Surrounded by applause and camera flashes, a representative unveils the Galaxy S26 Ultra to an audience. The device is introduced as the world’s first AI phone with a privacy display, designed to simplify everyday experiences. At the same time, a large 8K screen behind the stage displays visuals of the new smartphone, reinforcing the spectacle of the launch moment.
As the excitement builds, the narrative shifts unexpectedly. Instamart delivery partners begin appearing within the crowd. One emerges from the audience while another swings dramatically onto the stage using a rope in a Bollywood-style entrance. Amid the confusion, a delivery partner politely apologises before swiftly taking the newly unveiled Galaxy S26 Ultra from the Samsung representative’s hands.
Within moments, the demo units are packed into Instamart delivery bags and carried away from the launch venue. The film then transitions to a domestic setting, where a doorbell rings. A customer opens the door to receive the same Galaxy S26 Ultra delivered instantly to his home. The campaign closes with the message: ‘skip the queue, get the newly launched Samsung Galaxy S26 Ultra instantly on Instamart.’
Mayur Hola said, “At Instamart, we’ve always believed convenience should keep up with culture. The new Galaxy S26 Ultra is now seeing tremendous buzz. The idea was simple. What if you could get your Samsung phones the very moment they launch? This collaboration shows Instamart is able to deliver everything from essentials to marquee launches and premium experiences.”
The campaign positions Instamart as a platform capable of extending its quick-commerce promise beyond everyday essentials to high-demand technology launches. By merging the cultural moment of a smartphone unveiling with rapid fulfilment, the brand aims to highlight the immediacy of its delivery ecosystem.
The Samsung Galaxy S26 Ultra represents the latest generation of AI-powered smartphones from Samsung. The device introduces a privacy display alongside advancements in night photography and Photo Assist features, positioned as tools to enhance creativity, productivity and privacy.
The collaboration also reflects evolving consumer behaviour around technology launches, where traditional pre-orders and long queues are increasingly replaced by expectations of immediate access.
According to Instamart’s 2025 order analysis, smartphones emerged as one of the fastest-growing categories on the platform. The partnership with Samsung signals Instamart’s intention to position itself as a launch partner for premium consumer brands, combining cultural product moments with rapid fulfilment infrastructure.
Through the campaign, Instamart extends its brand promise of instant convenience into the premium smartphone segment, aligning quick-commerce delivery with major technology launch events.
