Verve Media has won the digital marketing mandate for Proticons, a company focused on protein-rich and functional nutrition products.
Under the mandate, Verve Media will manage Proticons’ digital marketing activities across social media marketing, search engine optimisation (SEO) and Google Ads. In addition to handling performance and content-led digital initiatives, the agency has redesigned the brand’s website to improve user experience, strengthen brand positioning and support its long-term growth objectives.
The collaboration aims to strengthen Proticons’ digital presence by driving brand awareness, improving online discoverability and building a cohesive consumer experience across digital platforms. By combining content development, performance marketing and website optimisation, the partnership is designed to support Proticons’ expansion within the competitive nutrition and wellness category.
Vinay Singh Sangwan said, “Proticons is a brand with a clear focus on functional nutrition and quality-led products. Our approach will be to combine strong storytelling with performance-driven digital strategies across social, search, and paid media. The website redesign is a key step in creating a seamless digital foundation for the brand’s next phase of growth.”
Ravindra Neralla said, “at Proticons we believe that functional nutrition should be backed by quality and science. To bring this vision to a wider audience, we are thrilled to announce our strategic partnership with Verve Media. This collaboration marks a significant milestone in our journey. By combining our expertise in high-quality plant proteins with Verve Media's digital prowess, we are looking at elevating our digital presence through a redesigned website, enhanced coverage for health-conscious consumers and though performance driven marketing”
The website redesign forms a central part of the mandate, creating a stronger digital foundation for the brand while enabling improved navigation, clearer communication of product benefits and a more streamlined user journey. Alongside the platform upgrade, Verve Media will deploy integrated campaigns combining storytelling and performance-led marketing across search and social channels.
The mandate also expands Verve Media’s client portfolio, which includes brands such as Snitch, Sunteck Realty, Shell, Wipro, Rummy Circle, Infosys, Uber, Rentomojo, Property Pistol, Pragati Group, TEDx, United Nations Development Programme and National Bank for Agriculture and Rural Development.
Through this partnership, Proticons aims to build stronger engagement with health-conscious consumers while leveraging digital marketing and performance-led campaigns to scale brand visibility.
