Campaign India Team
Feb 19, 2013

Yannick Colaco named MD of NBA in India

Prior to this, Colaco was COO at Nimus Sport

Yannick Colaco named MD of NBA in India

Yannick Colaco has been appointed as the managing director of NBA India. Prior to this move, Colaco was chief operating officer at Nimbus Sport.

Colaco will be based in Mumbai and his mandate is to oversee all of the league’s business and basketball development in the country. Colaco will report to Heidi Ueberroth, president, NBA International. He will also be responsible for growing further the NBA’s social media presence in the country.

On the move, Ueberroth said, "Yannick Colaco has the ideal combination of experience and knowledge of the sports landscape in India necessary to lead our expanding operations in the country Basketball is on the rise in India and we are thrilled to have Yannick lead our extremely talented staff as we build towards the future."

On his new role, Colaco said, "The sports market in India is poised for significant growth and as basketball participation increases further there is a tremendous opportunity for the NBA. The league has a strong staff in Mumbai and I look forward to joining their efforts to carry out the NBA’s mission to grow basketball in India."

The NBA's Mumbai office opened in October 2011.

Source:
Campaign India

Related Articles

Just Published

Premium
Spikes Asia 2019: A peek into the brand experience and activation awards
Premium
3 hours ago

Spikes Asia 2019: A peek into the brand experience ...

A jury member spills on the high-quality brand experience entries this year.

Premium
Kotak's Jasneet Bachal moves to Yes Bank
Premium
3 hours ago

Kotak's Jasneet Bachal moves to Yes Bank

She will head marketing for the bank

Premium
Rishabha Nayyar joins 82.5 Communications as national strategy lead
Premium
Wellness Forever awards creative mandate to Underdog
Premium
21 hours ago

Wellness Forever awards creative mandate to Underdog

The account was won post a multi-agency pitch