Umaire Effendi

Aug 07, 2015

That Din-e-Ilahi spirit

There’s no better time than the festive season to create positions of strength for brands and build on them, go beyond one’s borders, do good, or even make compelling offers. Umaire Effendi finds out what drives festive advertising

Jul 22, 2015

Advertising Club's Media Review 2015: 'We have the ...

Meenakshi Menon, Pradeep Dwivedi, Punitha Arumugam and Shashi Sinha addressed the audience

Jul 07, 2015

Double Standards: Is long-format video leading to ...

Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos

May 27, 2015

All About: Mobile-only e-Com

Mobile may be king, but desktop is still relevant, we find out

May 08, 2015

Double Standards: How will ‘display free’ platforms ...

It was declared at launch that will not carry display ads. How will such platforms impact ads? Umaire Effendi asks

May 04, 2015

Should ad value equivalent be the measure of PR's ...

A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’