Dream11 has announced the launch of FanCode, an ad-free sport aggregator platform.
FanCode will be led by Yannick Colaco and Prasana Krishnan, as chief business officer and chief strategy officer respectively.
Colaco was previously VP and MD of NBA India. Krishnan was EVP and business head (Sports) of Sony Pictures Network India.
Harsh Jain, CEO and co-founder, Dream11, said, “It has been fascinating to witness the evolving landscape of Indian sports and the rapid rise of fan engagement. Our latest offering, FanCode, aims to be the single aggregator platform that will connect the evolved sports audience with relevant sports products and services. Under the capable leadership of Yannick and Prasana, we can expect to see FanCode changing the way an Indian sports fan consumes sports online.”
Colaco said, “India has over 300 million online sports fans, of which 60 million+ use fantasy sports as their primary tool for engagement with their favourite sport. A comprehensive multi-sports content platform that provides in-game analysis, fantasy sports research, live match scores etc.is the need of the hour. In all likelihood, the next wave of growth in sports consumption will mainly be driven by fantasy sports and sports content platforms. FanCode is a futuristic project with great potential.”
Krishnan added, “The increasing popularity of sports leagues and fantasy sports has led to a significant rise in the demand for personalised, ad-free, multi-sports content, commerce and experiences. FanCode will soon become the single destination of choice for the avid sports fans in India.”
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The report also suggested that HD channel viewership increased by 15% in the last two years