Campaign India Team
Aug 28, 2023

NBA positions basketball as the uniting factor with Ranveer Singh

Watch the film here

The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.
 
The campaign titled '#ThisIsBasketball' features a film through which it showcases the diversity of the basketball community in the country. Along with Singh, the film also features Shireen Limaye and Raspreet Sidhu, current and former captains of the Indian women’s basketball team respectively, and former member of the India men’s basketball team Lalrina Renthlei.
 
This is the first in a series of films the NBA plans to roll out during the year according to a statement issued by the association.
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

20 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

21 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

22 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.