Weikfield assigns media mandate to Madison

Madison Media has bagged the media mandate of Weikfield. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma. 

 

The agency's mandate includes print, television, cinema, and outdoor. 

 

Weikfield recently underwent a rebranding and had assigned its creative and digital mandate to Grey.

 

DS Sachdeva, CEO, Weikfield, said, “We are excited to have Madison Media team on board to handle our media mandate. The team at Madison mirrors our ambition for the brand, making them the perfect partner for us. We are confident that Madison Media with their deep experience in the category and strategic expertise in providing integrated solutions; will contribute significantly to our journey to help Weikfield become one of the most loved food brands in India. We look forward to a great association and long partnership with Madison Media.”

 

Vikram Sakhuja, group CEO, Madison Media and OOH, said, “Weikfield is a brand we have grown up with and has great legacy. It is a matter of pride and privilege for us in Madison to be entrusted with bringing renewed momentum to the brand in Media.”

 

Vanita Keswani, CEO, Madison Media Sigma, added, “Delighted to be working for India’s leading food company – Weikfield. We look forward to partner with them in the relaunch stage and create memorable campaigns along the way.”