The Grey Group has announced that it has bagged the creative and digital mandate for Weikfield. Grey will handle the creative mandate while AutumnGrey will handle digital. The account was won post a multi-agency pitch.
The agency's Mumbai office will handle the account.
D S Sachdeva, CEO, Weikfield Foods, said, “Weikfield has a 64 years old legacy of supreme quality with great taste delivery through our products. To fulfill our ambition to become one of the most loved food brands in India, we were looking for a partner with a strong integrated solution thinking capability and a digital first approach, to build a robust brand narrative and effectively engage with our audience across touch points.We believe that Grey - AutumnGREY, with an expertise in building loved brands across categories would help us successfully deliver on the mandate.”
Anusha Shetty, chairman and group CEO, Grey group India, said, “We are delighted to partner Weikfield on this journey. Agencies have to simplify a client’s life by driving meaningful communication across consumer touchpoints. This is now possible with Grey and AutumnGrey working seamlessly together as we drive value”.