Campaign India Team
Jul 02, 2020

Grey Group bags Weikfield's creative and digital mandate

Account won post a multi-agency pitch

Grey Group bags Weikfield's creative and digital mandate
The Grey Group has announced that it has bagged the creative and digital mandate for Weikfield. Grey will handle the creative mandate while AutumnGrey will handle digital. The account was won post a multi-agency pitch.
 
The agency's Mumbai office will handle the account. 
 
D S Sachdeva, CEO, Weikfield Foods, said, “Weikfield has a 64 years old legacy of supreme quality with great taste delivery through our products. To fulfill our ambition to become one of the most loved food brands in India, we were looking for a partner with a strong integrated solution thinking capability and a digital first approach, to build a robust brand narrative and effectively engage with our audience across touch points.We believe that Grey - AutumnGREY, with an expertise in building loved brands across categories would help us successfully deliver on the mandate.”
 
Anusha Shetty, chairman and group CEO, Grey group India, said, “We are delighted to partner Weikfield on this journey. Agencies have to simplify a client’s life by driving meaningful communication across consumer touchpoints. This is now possible with Grey and AutumnGrey working seamlessly together as we drive value”.
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Brand's Suntory Myanmar looks to gift a boost of ...

Grip Digi has conceptualised the campaign

8 hours ago

Blog: The CEO as brand ambassador - how 'Mahashay' ...

The author asks if this strategy can work and looks at which CEOs have succeeded as brand ambassadors and who have not

9 hours ago

BBDO to handle Dynapar QPS' creative mandate

Account won post a multi-agency pitch

12 hours ago

West India to bounce back from Covid setback ...

Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'