Campaign India Team
Jul 02, 2020

Grey Group bags Weikfield's creative and digital mandate

Account won post a multi-agency pitch

Grey Group bags Weikfield's creative and digital mandate
The Grey Group has announced that it has bagged the creative and digital mandate for Weikfield. Grey will handle the creative mandate while AutumnGrey will handle digital. The account was won post a multi-agency pitch.
 
The agency's Mumbai office will handle the account. 
 
D S Sachdeva, CEO, Weikfield Foods, said, “Weikfield has a 64 years old legacy of supreme quality with great taste delivery through our products. To fulfill our ambition to become one of the most loved food brands in India, we were looking for a partner with a strong integrated solution thinking capability and a digital first approach, to build a robust brand narrative and effectively engage with our audience across touch points.We believe that Grey - AutumnGREY, with an expertise in building loved brands across categories would help us successfully deliver on the mandate.”
 
Anusha Shetty, chairman and group CEO, Grey group India, said, “We are delighted to partner Weikfield on this journey. Agencies have to simplify a client’s life by driving meaningful communication across consumer touchpoints. This is now possible with Grey and AutumnGrey working seamlessly together as we drive value”.
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

3 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

3 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.

3 hours ago

D’Moksha enters India with curtains as first act

The sustainable home décor brand, now co-led by Shailendra Singh, eyes Mumbai as launchpad for tackling India’s $1.5 billion curtain market.