Navi UPI has announced an expanded presence in the upcoming T20 season through partnerships with Royal Challengers Bengaluru, Chennai Super Kings, and Sunrisers Hyderabad. Acting as the ‘Official Payments Partner’ for these teams, Navi UPI aims to connect millions of cricket fans with its fast, seamless payment platform during high-engagement moments.
The partnerships build on Navi UPI’s growing adoption and broader strategy to integrate payments into situations where speed, convenience, and reliability are essential. Rajiv Naresh, md & CEO of Navi Limited, said, "The tournament brings together millions of people across the country in a way few platforms can. Our partnerships this season are about showing up where the energy is at its highest and connecting Navi UPI with everyday payment moments at scale. Whether it’s in the middle of a match or outside of it, the expectation today is simple: payments should be instant, seamless, and effortless. That’s exactly what we deliver with Navi UPI."
Throughout the season, Navi UPI will introduce team-linked integrations and on-ground activations to align product experience with moments of high engagement. These include recognising the "Fastest Moment of the Match powered by Navi UPI" for RCB players, on-ground fan engagement through a "Cheerleader Partnership" with CSK, social media-led contests and engagement initiatives, and payment-led experiences integrated into the broader match ecosystem.
Cricket remains one of India’s most influential cultural platforms, with the T20 tournament reaching audiences across geographies, languages, and demographics. The competition consistently drives strong engagement both in stadiums and across digital platforms, making it an ideal environment for consumer-facing technology services like Navi UPI to build relevance at scale. By embedding digital payments into everyday moments, Navi UPI focuses on providing a fast, intuitive, and reliable experience while connecting with users in moments that demand speed and simplicity.
Navi Limited, formerly known as Navi Technologies Limited, is a digital-first financial services company with a mission to make finance simple for every Indian. As one of India’s fastest-growing financial destinations, Navi offers loans, insurance, mutual funds, and UPI payments, both directly and through partners. Serving millions of users nationwide, Navi leverages in-house technology and consumer insights to deliver financial solutions that are accessible, intuitive, and reliable, providing a single integrated experience across the customer journey. Headquartered in Bengaluru, Navi is committed to building a modern financial destination grounded in transparency, speed, and trust.
