ToI Chennai's one year anniversary campaign puts recycled paper to use

The Times of India's Chennai edition is celebrating its first anniversary with a new campaign ‘A Year in the Life of Chennai’ in the form of news posters. The campaign has been created by JWT India. The campaign has been created using recycled newspaper content and has been crafted in a three dimensional design space. The last 365 days of the newspaper were used to craft three different Chennai cityscapes: Marina Beach, Mount Road and The Mylapore Temple.

by Campaign India Team