Starcom, The Key collaborate on study on impact of economic downturn
Starcom and The Key, a qualitative research company, jointly undertook a study on the effect of the economic downturn. Some of the important findings of the study include the fact that SEC A and B behave completely differently towards the downturn. While only 30% of SEC B households say they have been affected, 70% of SEC A say they have felt affected. Also, the categories that affect the SEC A and SEC B are different.
by Campaign India Team
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