Advertising The Work
Campaign India Team
Apr 06, 2010

Singapore tempts Indian travellers with new brand push

Prompted by the changing landscape of the Indian traveller’s needs and consumption trends, Singapore Tourism Board (STB) has unveiled a campaign in India to promote the evolution of its brand positioning from ‘Uniquely Singapore’ to ‘Your Singapore’.The brand campaign also introduces www.yoursingapore.com, an interactive platform that offers: destination information; personalized itineraries; virtual tours; user-friendly maps; YourSingapore guides, etc.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

6 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Markus Tan replaces GB Srithar at Singapore Tourism Board
Marketing
Dec 12, 2023
Campaign India Team

Markus Tan replaces GB Srithar at Singapore Tourism ...

Want to entice brand recall for young consumers looking for their next holiday destination: GB Srithar, Singapore Tourism Board
Marketing
Apr 14, 2023
Noel D'souza

Want to entice brand recall for young consumers ...

Knocking down new doors to creativity
Opinion
Oct 13, 2025
Saumya Baijal

Knocking down new doors to creativity

BrandMusiq enters Singapore
Marketing
May 22, 2023
Campaign India Team

BrandMusiq enters Singapore

Just Published

When the sellers of joy become its custodians
Advertising
3 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
3 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
3 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
3 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.