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Apr 06, 2010
Singapore tempts Indian travellers with new brand push
Prompted by the changing landscape of the Indian traveller’s needs and consumption trends, Singapore Tourism Board (STB) has unveiled a campaign in India to promote the evolution of its brand positioning from ‘Uniquely Singapore’ to ‘Your Singapore’.The brand campaign also introduces www.yoursingapore.com, an interactive platform that offers: destination information; personalized itineraries; virtual tours; user-friendly maps; YourSingapore guides, etc.
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