Randall Tan, regional director, South Asia, Middle East and Africa, Singapore Tourism Board, interacts with Campaign India about their marketing strategy for Indian market
Prompted by the changing landscape of the Indian traveller’s needs and consumption trends, Singapore Tourism Board (STB) has unveiled a campaign in India to promote the evolution of its brand positioning from ‘Uniquely Singapore’ to ‘Your Singapore’.The brand campaign also introduces www.yoursingapore.com, an interactive platform that offers: destination information; personalized itineraries; virtual tours; user-friendly maps; YourSingapore guides, etc.
Rediffusion DY&R has appointed Kishore Karumbaiah as the creative head for its Chennai office. Karumbaiah will be based out of Chennai and will handle the entire agency business in Chennai, including accounts like Airtel, MRF, Arihant, ITC, Singapore Tourism Board as well as Lotte India. Karumbaiah was previously with O&M, Bangalore, working on the Lenovo account.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins