Markus Tan replaces GB Srithar at Singapore Tourism Board

Singapore Tourism Board announces the appointment of Markus Tan as regional director for India, Middle East, South Asia, and Africa (IMESA), effective 1 January 1 2024. 

 

Tan will take over GB Srithar's role, who is currently regional director for India, Middle East, South Asia, and Africa (IMESA). 

 

Tan was the regional director, North Asia and has worked for the organisation for over 18 years in various pivotal roles. 

 

In his new role, based in Mumbai, Tan will spearhead STB’s initiatives in promoting leisure and business travel and meetings, incentives, conventions, and exhibitions (BTMICE) in the IMESA region. 

 

Furthermore, his responsibilities will include overseeing travel promotions, public relations, marketing and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination.

 

Srithar said, “I am thrilled to pass on the baton to Markus to lead Singapore’s tourism business across the IMESA region. Over the course of my tenure in this role, we have witnessed India’s steady growth into a true global powerhouse, with an outbound tourism market that is brimming with opportunities. With his robust expertise in the industry and building on the strong affinity that Indian travellers have for Singapore, I am confident that he is in good stead to steer the organisation through this new era of travel and tourism.”

 

Tan said, "I am excited to take on the role of STB’s Regional Director in IMESA. India is a nation of rich culture, diversity, and, particularly in this historic moment of its explosive global growth, incredible business opportunities. As STB strives to showcase the best of what Singapore has to offer, we remain committed to nurturing our existing relationships and cultivating new ones with the Indian travel industry. With the support of my team, I look forward to embarking on this journey with our partners and friends across India and together encouraging Indians to build even deeper connections with Singapore."