video
Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.
Snapchat unveils Sponsored Snaps video ads format
Announces AJIO as the first Indian brand using the new feature.
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
The cloud revolution behind the OTT boom in Indian broadcasting
As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.
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Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
The ‘Ormax OTT Audience Report 2024’ estimates 13.8% growth in this consumer universe over 2023, which will entirely be driven by the AVOD audience.
'Adapt or die': Industry's take on Goafest 2024 theme
Marketing stalwarts think this year's Goafest theme, ‘The age of adaptability’, is a reflection of the changing consumer and choices in a fast-moving, tech-dominated ecosystem. Hear these five guys weigh-in.
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