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India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
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India’s video split: Short clips surge, long form holds ground
As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.
Snapchat unveils Sponsored Snaps video ads format
Announces AJIO as the first Indian brand using the new feature.
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
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