Noel D'souza
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Decoding the winning formula for OOH during the ICC ...
Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event
We are not using AI to cut costs: Mark Read
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising
Unmasking the silence of LGBTQ+ advocacy: Have ...
SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash
ICC Men's World Cup 2023: Are advertisers game for ...
Experts share how advertisers can harness the potential of partnerships with news channels, emphasising that the upcoming festive season and the concurrent World Cup will bring about a significant impact on revenue returns
Need to develop measurement solutions that allow ...
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement
Brands, agencies, and retailers must have visibility...
The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience
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