Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising
SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash
Experts share how advertisers can harness the potential of partnerships with news channels, emphasising that the upcoming festive season and the concurrent World Cup will bring about a significant impact on revenue returns
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement
The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience