As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave
The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass
At Snap Inc’s APAC AR Day, its vice president - product growth, shared insights into how AR impacts marketing, shopping behaviors, and brand strategies