Noel D'souza
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Step beyond tokenism when advertising for people ...
A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit
Want to demonstrate the value of our audience to ...
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
The hesitation in metric dependence stems from a ...
A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave
About 40% of an Instagram feed is curated by AI: ...
Industry leaders discussed the transformative impact of AI on marketing strategies at IAMAI's marketing conclave
The current wave of consumers subscribe to brands ...
The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass
Brands need to use AR filters for greater engagement...
At Snap Inc’s APAC AR Day, its vice president - product growth, shared insights into how AR impacts marketing, shopping behaviors, and brand strategies
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