Noel D'souza

2 days ago

Decoding the winning formula for OOH during the ICC ...

Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event

Sep 15, 2023

We are not using AI to cut costs: Mark Read

WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising

Sep 08, 2023

Unmasking the silence of LGBTQ+ advocacy: Have ...

SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash

Sep 07, 2023

ICC Men's World Cup 2023: Are advertisers game for ...

Experts share how advertisers can harness the potential of partnerships with news channels, emphasising that the upcoming festive season and the concurrent World Cup will bring about a significant impact on revenue returns

Sep 05, 2023

Need to develop measurement solutions that allow ...

LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement

Aug 30, 2023

Brands, agencies, and retailers must have visibility...

The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience