creativity
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
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Cultural ‘Tadka’ drives India’s most effective ads in 2025
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
Cannes Homecoming 2025: Spurring creative appetite, recognising Indian excellence on the global stage
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
India isn’t a muse; it’s time to brand the maker
Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself
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