As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.
Joins the agency after multiple entrepreneurial stints over the last decade.
Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok
In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity
Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes
The independent giant has hired Leo Burnett's Judy John to lead its creative network.
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