creativity
West still prejudiced against Asian work: Forsman & Bodenfors CEO
As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.
Anto Noval joins Happy mcgarrybowen as ECD
Joins the agency after multiple entrepreneurial stints over the last decade.
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'We are now getting to see an unapologetic form of creativity'
Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok
Cannes Lions 2019: 'Move US$19 bn from technology to creativity'
In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity
IAA World Congress: Piyush Pandey hones in on the bitter truth
Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes
Edelman goes all in on creativity with first global CCO
The independent giant has hired Leo Burnett's Judy John to lead its creative network.
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