creativity

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Cannes Lions 2019: 'Move US$19 bn from technology to creativity'
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Jun 18, 2019

Cannes Lions 2019: 'Move US$19 bn from technology to creativity'

In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity

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IAA World Congress: Piyush Pandey hones in on the bitter truth
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Feb 21, 2019

IAA World Congress: Piyush Pandey hones in on the bitter truth

Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes

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Edelman goes all in on creativity with first global CCO
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Feb 12, 2019

Edelman goes all in on creativity with first global CCO

The independent giant has hired Leo Burnett's Judy John to lead its creative network.

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Cannes Lions 2018: ‘Technology will be the saviour of creativity’ – Samsung global CMO
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Jun 19, 2018

Cannes Lions 2018: ‘Technology will be the saviour of creativity’ – Samsung global CMO

Younghee Lee of Samsung and Malcolm Poynton of Cheil explain why technology will not lead to the downfall of creativity

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Gunn Report to introduce major changes
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Jan 23, 2018

Gunn Report to introduce major changes

The latest edition of the report will be out in February 2018

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Opinion: Re-invent the creative act
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Feb 07, 2017

Opinion: Re-invent the creative act

Creativity should not be controlled but channelised, says the author