creativity
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI storm: Will agencies sink or soar?
With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.
AI makes space for risk — if creatives dare take it
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal.jpg&h=268&w=401&q=100&v=20250320&c=1)
Dentsu Lab in India trades innovation theatre for rapid prototypes
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
41% of adland fears AI will stifle creativity
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Cultural ‘Tadka’ drives India’s most effective ads in 2025
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
