In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity
Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes
The independent giant has hired Leo Burnett's Judy John to lead its creative network.
Younghee Lee of Samsung and Malcolm Poynton of Cheil explain why technology will not lead to the downfall of creativity
The latest edition of the report will be out in February 2018
Creativity should not be controlled but channelised, says the author
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