creativity
‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
If agencies want to see higher share prices, they should be pushing the case for creative
INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
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How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
Why my Cannes debut was a mind-sharpening experience
Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.
Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
Winning five Lions at Cannes showcases the agency's tilt to forward-thinking creative solutions and its commitment to produce impactful work that truly makes a difference.
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