creativity
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India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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Reimagining creative work through the new labour codes
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
The feed is full, but we’re all starving
Why brands must stop performing for algorithms and start speaking to humans again
Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and marketing
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
The future belongs to the curious
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
The great escape? What they don’t tell you about going independent
Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.
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