Confirming the win to Campaign India, Bhatt said, "Shriram Transport Finance is the category leader in commercial vehicle finance and automotive finance. We have won the multimedia duties for the company. Hence we will be handling the creative, media, digital and the public relations mandate for the brand."
The other agencies in the fray for this account included R K SWAMY BBDO and Madison.
Commenting about the Religare Macquarie win, Bhatt commented, "This business, too, was won post a pitch. During the pitch, Scarecrow went ahead and gave them solutions that went beyond the usual electronic media mix. The client liked our approach and hence awarded the business to us."
Campaigns for both brands have already broken. The Religare Macquerie campaign uses a media mix of print and outdoor.