Scarecrow is the name of the new agency that is going to be headed by Manish Bhatt, Raghu Bhat, their former Contract colleague Joy Sengupta and Concept Communication’s Vivek Suchanti. The agency, therefore, will have a four way partnership system. Joy Sengupta, who partnered the creative duo during their days in Contract on the client servicing side, is joining them as founding director. Suchanti owns Concept Advertising, which handles communication for a number of financial brands.
Confirming the move, Manish Bhatt told Campaign India, “We had been thinking about this for a long time now. At the same time, we were also approached with some offers by international shops. We were handling some of the core businesses during our time at Contract, we had our own opinion about how we wanted to do things. But we were clear that when we started, it would not just be another creative duo starting shop. We wanted someone like Joy on our side, as well, as this is a business that requires both the left and the right brain.”
“We always knew that if we venture out, we would do things together. We also, ourselves, approached people and agencies with complimentary businesses. But, most of the offerings were very similar. We got some more time to think about it because of the recession. There were a series of considerations, but we eventually decided to move with Vivek (Suchanti).”
Adds Raghu Bhat, “The impression that we got was that most of the network agencies seemed to be in a hurry to set up. It was understandable since they were hit very badly during the recession, but they wanted to start quickly and get quick returns. That kind of impatience didn’t seem wise for us when we were just starting our business. We had our eye on quality, we wanted to do the work our way and decided on going ahead with Concept, because they were looking at it as a long-term investment.”
(Pictured- left to right: Vivek Suchanti, Raghu Bhat, Joy Sengupta and Manish Bhatt)
Hey!! read your article in today's ET and I am highly impressed.I am looking something similar to work with.Please guide me how can I join "scaercrow" !!
Its great to see 2 geniuses get together to scare the s**t out of the other agencies with some really good stuff. Looking forward to some great advertising from the gurus. May SCARECROW become an agency and a medium for communicators to showcase their talent and skills through some good advertising.
My wishes to this new initiative, may you guys do well and would look forward to hear it from you guys.
'Scarecrow'? It is sickening to see how many new start-ups want to use their company name to announce how 'cool' they are. Not that 'Scarecrow' is cool - it is merely stupid.
Using the company name as a surrogate for evidence of ability, is not a new idea... but that cannot work. Advertising providers can only succeed on the basis of the work you produce... and the result it achieves for your client.
On the other hand if the name 'Scarecrow' itself is supposed represent some avant guard notion of creativity, just ask yourself what the pathetically 'un-creative' names of the founders... Manish, Raghu, Sengupta, Suchanti... represent?
How about changing your own names to something more sexy than representing regional mediocrities, chaps?
All the best Guys ! Very well summarized by Raghu !
Being an entrepreneur myself I quite understand the passion to provide quality and looking beyond making a fast buck !
I truly wish that Scarecrow becomes a name that spells credibility in Advertising :)
Cheers
Sugandha
Founder CEO www.stockimagebank.com
suffocated artist
Hey!! read your article in today's ET and I am highly impressed.I am looking something similar to work with.Please guide me how can I join "scaercrow" !!
Congrts...
Well...
Gud to see all guru's ...
Subhkamnaye...!!
Nice Name for this field
Nice Name for this field
Names
Seriously, is our industry running out of names for new agencies?
CROWS BEWARE.....
Its great to see 2 geniuses get together to scare the s**t out of the other agencies with some really good stuff. Looking forward to some great advertising from the gurus. May SCARECROW become an agency and a medium for communicators to showcase their talent and skills through some good advertising.
My wishes to this new initiative, may you guys do well and would look forward to hear it from you guys.
all the best!
Congrats
Congrats Guys. It would be helpful if you can put up your email id where freshers like me can apply ;)
Lots of success.
Rahul
Congratulations!!!!
Congratulations, Manish & Raghu
All Best for your new start.
Onward and Upward
More Strength and More Honor to you guys! Have a great great ride!
neat
congrats...nw lets hear the gyan behind 'screcrow'
all the best and cheers!
nice to hear good news early in the morning. all the best and cheers! hoping to see the same grt work you guys are known for.
Congrats sir!
Thats good news..........Will provide media planning solutions also or not.
@ Jack Kerouak, One of your
@ Jack Kerouak,
One of your comments has been removed, as it has been deemed offensive.
Mukta.
What's in a name?
'Scarecrow'? It is sickening to see how many new start-ups want to use their company name to announce how 'cool' they are. Not that 'Scarecrow' is cool - it is merely stupid.
Using the company name as a surrogate for evidence of ability, is not a new idea... but that cannot work. Advertising providers can only succeed on the basis of the work you produce... and the result it achieves for your client.
On the other hand if the name 'Scarecrow' itself is supposed represent some avant guard notion of creativity, just ask yourself what the pathetically 'un-creative' names of the founders... Manish, Raghu, Sengupta, Suchanti... represent?
How about changing your own names to something more sexy than representing regional mediocrities, chaps?
Congratulations Guys !
All the best Guys ! Very well summarized by Raghu !
Being an entrepreneur myself I quite understand the passion to provide quality and looking beyond making a fast buck !
I truly wish that Scarecrow becomes a name that spells credibility in Advertising :)
Cheers
Sugandha
Founder CEO
www.stockimagebank.com
Scarecrow - A new Venture
My best wishes for this new venture.
u 2 r god! wish u best luck.
u 2 r god! wish u best luck. droping my bio data 2 u soon.
great news
Hi manish and raghu, this is fantastic news. good luck you both!
Wow! Love the name!!
That's a very coooool name. Will 'scare' the shit out of the giants in Indian adland :) Congratulations Mr. Bhat(t)!
Congratulations, Manish &
Congratulations, Manish & Raghu, hope you make a huge impact on the advertising industry. How does one apply?
Congrats, sirjis! party ho
Congrats, sirjis! party ho jaye
hey thts good news i'm
hey thts good news i'm assuming freshers would be welcome to join?? and also where is the office setup so i can apply suitably.
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