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May 08, 2009
Samsung pushes LED TVs in new campaign
Samsung has unveiled a campaign to push its recently-launched range of LED TVs. “The objective of the communication initiative is to establish LED TV as a different category of televisions and not another FPTV (Flat Panel TV as in LCD/ Plasma),” said the company’s spokesperson. “It also aims to reiterate Samsung’s premium position in the Indian market.”
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