Cheil SWA’s full-service digital marketing agency Experience Commerce has secured the social media mandate for ICONIQA Hotels & Resorts, an upscale lifestyle hotel under the Royal Orchid Hotels Group.
Under the mandate, Experience Commerce (EC) will lead ICONIQA’s social media presence across Facebook, Instagram, LinkedIn, and YouTube, shaping a cohesive digital narrative that reflects the brand’s premium positioning, service-first philosophy, design-led sensibility, and technology-forward approach. The mandate includes strategic social media planning, content-led storytelling, curated digital initiatives, and a lifestyle-led property shoot aimed at strengthening brand visibility and engagement.
Commenting on the partnership, Shibani Malhotra, general manager, ICONIQA Hotels & Resorts, said, “Experience Commerce demonstrates a strong understanding of our brand and the evolving upscale hospitality landscape. What stands out is their ability to translate this understanding into a clear, compelling digital vision. Their experience across categories and thoughtful approach to storytelling make them a natural partner as we look to strengthen ICONIQA’s presence and connect with today’s discerning traveller.”
“We are delighted to partner with ICONIQA Hotels & Resorts at a pivotal phase of the brand’s journey,” added Bhawana Daga, vice-president – growth at Experience Commerce. “ICONIQA’s modern, design-led approach to hospitality presents a strong opportunity to build distinctive digital narratives that reflect both upscale positioning and relevance. This partnership marks a strong start to the year for us and reinforces EC’s ability to deliver strategic, high-impact digital work for premium brands across categories.”
