Eureka Forbes has announced the appointment of Sameer Wanchoo as chief marketing office. Wanchoo moves from Cavin Kare where he was VP - marketing.
He replaces Shashank Sinha who moves into the role of chief transformation officer.
Marzin R. Shroff, MD and CEO, Eureka Forbes, said, “Sameer is a proven industry marketer who will bring his leadership and experience to enhance Eureka Forbes’ brand, creative and marketing strategies. We are delighted to have him on board and are confident that his immense expertise in strategic marketing and brand management will augment the organisation’s growth and help in strengthening Eureka Forbes’ brand values and mission”.
Wanchoo's career includes stints with Pantaloons Retail, Dabur and Mattel.