Eureka Forbes has announced the appointment of Wavemaker as its media agency. The agency will handle the entire media portfolio for the brand that's owned by Shapoorji Pallonji group from 1 April onwards.
The agency won the account post a multi-agency pitch. Prior to this Triton Communications managed Eureka Forbes' media mandate.
Shashank Sinha, AVP and head marketing, Eureka Forbes, said, “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our media portfolio until now.”
Kartik Sharma, MD, Wavemaker, South Asia, said, “It’s a great honour to work with such a prestigious brand. We are grateful to Eureka Forbes for selecting us as their media partners. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning, we are confident of achieving these objectives for our brand partners.”