Eureka Forbes, a consumer goods company, has announced the appointment of Zenith India as its media AOR.
With this mandate, the agency will be handling the brand’s integrated media planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives.
Zenith will also aim to drive business growth and media engagement for Eureka Forbes.
The account was won post a multi-agency pitch and will be handled by Zenith’s Mumbai office.
Sameer Wanchoo, CMO, Eureka Forbes India, said, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital-enabled business process and its execution rigour, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximise effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”
Jai Lala, CEO, Zenith India said, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data-driven decision-making will help accelerate business growth and help them stay true to its brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”