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Media Direction has brought in Partha Ghosh as director - business development. In his new role, Ghosh will be reporting to Les Margulis, president, media direction. Prior to this Ghosh was general manager at GroupM.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.