Madison Media brings in Rajat Girdhar

Madison Media has brought in Rajat Girdhar to head its Digital business. Girdhar has close to eight years of experience in the digital space and has worked with MakemyTrip.com among other digital.

Commeting on Girdhar's appointment, Sam Balsara, chairman and managing director, Madison World, said, “Digital has now become the focus area for most advertisers. Many agencies have set up independent digital agencies, but we at Madison blieve that this expertise should reside within Madison media planners and buyers, given the importance of this medium in the coming years. Madison Media now has over 20 Digital practice experts”.

Madison Media has clients in the digital space that include A irtel, Cadbury, McDonald’s, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet and Spice Mobile amongst others.

Punitha Arumugam, chief executive officer, Madison Media Group, added, “I am delighted to have Rajat as part of our team and I am sure he will add a lot of value to our clients’ business through digital.”