Raahil Chopra

Raahil's blog: Will Cred help the IPL become the Super Bowl of Indian advertising?
Opinion
3 days ago
Raahil Chopra

Raahil's blog: Will Cred help the IPL become the ...

As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl

Cannes or cannot? Indian adland split on Cannes 2021 attendance
Advertising
Apr 05, 2021
Raahil Chopra

Cannes or cannot? Indian adland split on Cannes ...

Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule

Men are the most passionate supporters of women's cricket: Finn Bradshaw, ICC
Digital
Mar 10, 2021
Raahil Chopra

Men are the most passionate supporters of women's ...

The International Cricket Council's head of digital speaks with Campaign India on how the council is using the medium to connect with fans around the globe

Raahil’s blog: One year later, there’s reason to be optimistic
Opinion
Mar 08, 2021
Raahil Chopra

Raahil’s blog: One year later, there’s reason to be ...

The author lists three reasons why the industry should be optimistic of recovery in 2021

How brands can tell better stories at scale
Advertising
Feb 23, 2021
Raahil Chopra

How brands can tell better stories at scale

Chetna Soni, Neha Ahuja and Ravi Santhanam, were part of a panel moderated by Dheeraj Sinha on day two of Spikes Asia X Campaign

'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI
Advertising
Feb 22, 2021
Raahil Chopra

'Brands and influencers should maintain complete ...

Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out

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