by Raahil Chopra | Campaign India

Raahil Chopra

Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

Marketing

3 days ago

Short-form content drives viewership for long-form: ...

WWE's Sheetesh Srivastava and Mike Levin engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

Digital

Jan 15, 2021

Raahil Chopra

We know we have to compete for users’ trust: ...

The app’s head explains the policy changes, what the business is doing to retain its customers’ trust and more...

Opinion

Jan 12, 2021

Raahil Chopra

Raahil's blog: Well done, Jet Airways!

Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India

The category is being normalised: Nitesh Chhapru, Diageo India

Marketing

Jan 11, 2021

Raahil Chopra

The category is being normalised: Nitesh Chhapru, ...

The VP - marketing and business innovation at the company talks about taxation policies, branding challenges, trends, and discusses the soon-to-be-launched paper packaging for Johnnie Walker products

We use TV for awareness, digital for the welfare of the society: Joy Chatterjee, Mankind Pharma

Marketing

Jan 03, 2021

Raahil Chopra

We use TV for awareness, digital for the welfare of ...

The GM – sales and marketing at the company speaks about the challenges the condom category faces, the pandemic, and more…

Advertising

Dec 31, 2020

Raahil Chopra

Blog: The year advertising and marketing made it to ...

TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020