by Raahil Chopra | Campaign India

Marketing

1 day ago

Brand Sania Mirza: A grand slam for advertisers?

Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’

Maruti Suzuki Commercial aims to be the stepping stone to success with Manav Kaul and Aparshakti Khurana

The Work

4 days ago

Raahil Chopra

Maruti Suzuki Commercial aims to be the stepping ...

Shashank Srivastava, senior executive director (marketing), Maruti Suzuki, explains why the company has rolled out a campaign five years after launching, and more...

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

Marketing

Nov 24, 2021

Raahil Chopra

We can’t depend completely on Government subsidies ...

Maruti Suzuki’s executive director for sales and marketing chats with Campaign India on a wide range of topics, which include why the brand is yet to enter the EV space, the importance of print advertising, the post-lockdown recovery, and more…

Music is a timeless art and it would not make sense to change it for Reels or TikTok: Arjun Kanungo

Media

Nov 10, 2021

Raahil Chopra

Music is a timeless art and it would not make sense ...

Campaign India catches up with the singer, actor and entrepreneur to learn how the likes of Instagram Reels and TikTok are changing the music industry, his approach to social media, dream brands he would want to endorse, and the limitations of online gigs...

Advertising

Oct 28, 2021

Raahil Chopra

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

You have to be always on because the entry and exit barriers are very low in this category: Neha Ahuja, Spotify India

Marketing

Sep 30, 2021

Raahil Chopra

You have to be always on because the entry and exit ...

Campaign India catches up with the head of brand marketing to learn more about the campaign with Deepika Padukone, its growth in the country, podcasts, and more…