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Harsha Razdan on being the ‘outsider’ Dentsu ...
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
Trust before tech advancements: CNN International's ...
CNN International Commercial's VP for digital business operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond
Huge focus on the customer and the customer ...
The global director - marketing speaks with Campaign India about its Diwali campaign which will be on-air during the ICC Men's Cricket World Cup
All three agencies will see changes, but not ...
We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...
McDonald's: The fast food brand looking to play the ...
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Trying to inculcate the jersey culture among ...
In a conversation with Campaign India, adidas' senior director - brand, reveals why it signed a five-year deal with team India, plans during the World Cup, and a lot more...
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