by Raahil Chopra | Campaign India

You have to be always on because the entry and exit barriers are very low in this category: Neha Ahuja, Spotify India

Marketing

Sep 30, 2021

You have to be always on because the entry and exit ...

Campaign India catches up with the head of brand marketing to learn more about the campaign with Deepika Padukone, its growth in the country, podcasts, and more…

We are now more commercially successful than we have ever been: Matt Scammell, Liverpool FC

Marketing

Sep 28, 2021

Raahil Chopra

We are now more commercially successful than we ...

The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more…

Communicate climate change to common man, lawyers, lawmakers without jargon: Aaditya Thackeray

Advertising

Sep 06, 2021

Raahil Chopra

Communicate climate change to common man, lawyers, ...

The Minister of Environment, Tourism and Protocol for the Government of Maharashtra spoke at the IAA Olive Crown Awards where he was named ‘Green Crusader of the Year’

Raahil’s blog: Dear Star, where are all the Indian tennis stars?

Media

Sep 03, 2021

Raahil Chopra

Raahil’s blog: Dear Star, where are all the Indian ...

Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players

Be as weird and wild as you can be: Tesher’s advice to young content creators

Media

Aug 17, 2021

Raahil Chopra

Be as weird and wild as you can be: Tesher’s advice ...

Campaign India speaks to the Canadian-Indian songwriter about his hit track ‘Jalebi Baby’ that’s complete with a Zomato brand integration. He also spoke about why content creators need to be authentic, the role of social media, and more…

WATCH: We have to be careful with e-commerce in the alcobev space — Moët Hennessy

Marketing

Aug 10, 2021

Raahil Chopra

WATCH: We have to be careful with e-commerce in the ...

Smriti Sekhsaria, the marketing head for spirits and champagne at Moët Hennessy, speaks about challenges in the marketing space in her category, its focus on sustainability and more...