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I-Com Global Summit 2019: 'Using GPS for growth
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May 17, 2019

I-Com Global Summit 2019: 'Using GPS for growth

Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing

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I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'
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May 16, 2019

I-Com Global Summit: 'Most mobile ads are cognitivel...

MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see

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I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'
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May 15, 2019

I-Com Global Summit: 'It’s important for a big ...

Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams

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I-Com Global Summit 2019: 'Controversy is good around elections'
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May 15, 2019

I-Com Global Summit 2019: 'Controversy is good ...

Tom de Bruyne, founder, Sue Amsterdam and Behavioural Design Academy, explained how the ruling party in the Netherlands stayed in power post the elections in 2017

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I-Com Global Summit: Lifebuoy, Pepsi's case studies
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May 14, 2019

I-Com Global Summit: Lifebuoy, Pepsi's case studies

Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'

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I-Com Global Summit: Analysing India's 130 million hindi news viewers
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May 14, 2019

I-Com Global Summit: Analysing India's 130 million ...

BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership