Campaign India Team
Feb 26, 2021

New Government guidelines to hold social media and OTT platforms responsible for their content

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability


The Government of India has laid down new guidelines for Indian OTT platforms, to hold social media and other companies accountable for what they put out. On the other hand, it will also defend the platforms against unnecessary PILs.

Through the guidelines, the Government has suggested two key points for OTT platforms: self-classification of content and a three-tier grievance redressal mechanism.

Following the roll out of the guidelines, platforms would be required to implement parental locks for content classified as U/A 13+ or higher and provide reliable age verification proof for content classified as “A”.

In addition, publishers of online curated content will display a classification rating for every content or programme, along with a description, informing users about the content nature.

For social media platforms like Twitter, Facebook, etc., the new rules will limit their content liability, should they not comply with the due diligence norms.

As part of section 87 of the Information Technology Act, the Code of Ethics for online news, OTT platforms, and digital media empower the Ministry of Information and Broadcasting to implement Part-III of the rules.

The Internet and Mobile Association of India (IAMAI) in consultation with the MIB has agreed to a universal self-regulatory code adopted by 17 Online Curated Content Platforms [OCCPs] in India, and have committed to its speedy rollout through an ’Implementation Toolkit’. The IAMAI had also urged the government to hold a public consultation on draft OTT guidelines.

The Government stated that the implementation follows a study of the models in other countries including Singapore, Australia, EU, and the UK, most of which have or are working on setting up an institutional mechanism to regulate digital content.


Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.