Vikas Shah
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Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
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Discounts are dead. Rewards speak louder than cashbacks
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
Why kid-centric brands must shift their marketing ...
By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of attention to long-term loyalty, says BigCity Promotions co-founder.
Transforming IPL brand engagement through gamificati...
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
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