brands

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Opinion: 'Welcome to lure of memory'
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Oct 03, 2018

Opinion: 'Welcome to lure of memory'

The author explains what can build or damage a brand

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Brands get patriotic for Independence Day
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Aug 15, 2018

Brands get patriotic for Independence Day

View our picks here

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Facebook scandal 'puts brands in a delicate position'
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Mar 26, 2018

Facebook scandal 'puts brands in a delicate position'

It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.

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Opinion: A derailment and your brand
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Feb 27, 2017

Opinion: A derailment and your brand

Is your brand wired up to deal with commuter troubles?

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Opinion: Can brands empower us to be agents of change?
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Nov 26, 2015

Opinion: Can brands empower us to be agents of change?

Everyone wants to contribute to a better society and brands can provide them avenues beyond donations, says the author

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Opinion: Brands should learn to earn respect – the #KalamSir way
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Jul 29, 2015

Opinion: Brands should learn to earn respect – the #KalamSir way

If the late president was trending all day yesterday, it was with good reason