Jun 23, 2022

Unstereotyping in ads is likely to unlock higher marketing ROI: Kantar report

Also announced the winners of the second edition of its Creative Effectiveness Awards

May 13, 2022

Advertising used to be very basic, but today it's very creative: Madhuri Dixit

The actor spoke with Campaign India about her experiences in advertising and how far she thinks the industry has come

May 02, 2022

Opinion: Brand building took a backseat during the pandemic - it's time to rebalance

Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track

Apr 25, 2022

Unilever will no longer market food and beverages to children

Its food and refreshment brands will not use influencers who appeal to children under 16

Feb 10, 2022

Will brands come onboard platforms dedicated to porn?

Professionals talk about advertising on pornographic platforms, its impact on brands, its challenges, and the future scope for it