Vineet Singh
Sep 13, 2024

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

Since video content is generally more expensive than audio content, video-led marketing campaigns are costlier than audio campaigns. Image source: Pixabay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

12 hours ago

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

12 hours ago

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

12 hours ago

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.