Jun 17, 2020

'31% consumers move to a competitor when they disagree with a brand's purpose or values': Zeno report

The agency's research consisted of 8,000 consumers from eight different countries including India

Jan 28, 2020

'Finding that balance between speed-to-market and getting it right': Eileen R Lynch

The global CMO of Refinitiv speaks about what inspires her, the importance of holding on to the attribute of trust and the must-dos in a rebranding exercise

Jan 13, 2020

Joy makes an appeal to hire acid attack victims

Watch the film conceptualised by Grapes Digital here.

Dec 26, 2019

Opinion: AdTech trends that your brand could benefit from

How can brands leverage AdTech innovations to win over consumers

Dec 23, 2019

As the heart beats faster, Fastrack goes offtrack

Watch the film conceptualised by Lowe Lintas here

Dec 18, 2019

BMC ropes in Lowe Lintas to clean up its image

Watch the films conceptualised by Lowe Lintas here