marketing

1 day ago

MasterChow takes retail route as it aims for higher growth

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.

Jun 12, 2024

India’s ad revenue to touch $18.5 billion in 2024: GroupM report

The country's ad business is expected to witness 9.5% growth in 2024, while it is likely to come down to 8.7% in 2025.

Jun 12, 2024

Keeping up with AI search, a cookieless future, TikTok and X uncertainty

Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.

Jun 11, 2024

Social Panga and upGrad launch on-field digital marketing immersion program

The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.

Jun 10, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 09, 2024

Confused about unlocking ROI in hyperlocal marketing? Here's help

Discover the roadmap to uncovering the genuine value of hyperlocal campaigns for brands by leaning on precise, actionable metrics.