Two companies “will leverage each other’s expertise to embed agentic AI”.
LATEST
Proof over promises: Traya bets on radical transparency
Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.
Curation cuts through adtech’s fragmentation problem: Gavin Buxton
Magnite’s VP and MD for Asia explains how retail media offers control, while live sports delivers scale without predictability.
Havas CEO Yannick Bolloré earned £6m in 2025
The chief executive received a base salary of £1.3m.
OpenAI CMO Kate Rouch steps down
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
India's e-commerce market to expand from $90 billion today to $250 billion by 2030
A 220-million-strong Gen Z cohort is projected to command 45% of online spend, according to a Google & Deloitte report.
Volkswagen appoints global social media agency
New agency won car brand's business after a multi-stage pitch.
Exotel acqui-hires Dubverse to strengthen enterprise CX ecosystem
Ex-Dubverse founders Anuja Dhawan and Varshul Gupta will lead voice AI and conversational intelligence
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