marketing
India’s app boom tests advertising’s Google–Meta habit
Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
Gen Z doesn’t care you exist — until you speak their language
From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.
PR retainers face reboot as clients demand proof
As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.
ROMI or bust: Why last-click lies to you
BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
