marketing

Premium
Shoppers Stop says women are worth their wait
Premium
May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here

Premium
MS Dhoni rides with redBus to show a politician his place
Premium
May 08, 2019

MS Dhoni rides with redBus to show a politician his place

Watch the campaign conceptualised by McCann Worldgroup here

Premium
‘Building our brands through the power of design’: Nadia Chauhan
Premium
Apr 24, 2019

‘Building our brands through the power of design’: Nadia Chauhan

The CMO and JMD of Parle Agro discusses how the company is looking to design to achieve its target of being the number one mango drink in the country

Premium
Opinion: How masculine can a masculine brand be?
Premium
Apr 23, 2019

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

Premium
Talkwalker’s Battle of the Brands: Paytm Vs PhonePe - Part 2
Premium
Apr 17, 2019

Talkwalker’s Battle of the Brands: Paytm Vs PhonePe - Part 2

A weekly section on brand chatter in the social space

Premium
Arthur Sadoun: Epsilon will not be another Sapient nightmare
Premium
Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.