marketing

8 hours ago

Auto brands adopt CTV and remote-enabled formats for engagement

A new VDO.AI study indicates strong festive-season momentum for India’s automotive category alongside a measurable shift in digital advertising preferences.

1 day ago

KlugKlug reveals India’s INR 10,000 crore influencer marketing scale, exposing undercounted spend

New data from the agency also highlights gaps in traditional measurement and untracked brand-spend channels.

Dec 04, 2025

Sting Energy partners with Mercedes-AMG Petronas F1 team in global deal

The announcement was made through a digital film in which the team’s F1 car delivered the message without commentary or studio production.

Dec 04, 2025

Loca Loka launches first India brand film ‘100 or Nothing’

The one-minute film focuses on the brand’s founding principles of 100% agave, 100% craftsmanship and 100% authenticity.

Dec 03, 2025

iQOO sparks cross-brand billboard banter across major consumer categories

iQOO has triggered a wave of billboard banter with multiple brands, using humour and relatable themes to engage digital audiences.

Dec 03, 2025

Rohit Shetty fronts Myntra’s EORS 23 campaign focused on price crash

The campaign highlights the season-wide value through the EORS Price Crash proposition.