marketing
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Naukri turns metro commute into a nudge for career moves
A new metro-focused OOH campaign encourages professionals to address workplace dissatisfaction and reconsider delayed job decisions.
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Numero Uno charts a renewed path after operational setback
Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
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Srishti Media expands its integrated marketing footprint into Canada
Srishti Media is extending its integrated advertising and multicultural marketing capabilities to North America.
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Almas Khan appointed to lead marketing and CSR at Dun & Bradstreet India
Dun & Bradstreet India has named Almas Khan as head of marketing and CSR to strengthen brand strategy and client engagement.
Attention, not viewability, drives impact: mCanvas–Lumen report
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
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Nupur Sarda joins Forest Essentials as head of retail marketing
She takes on this role after an eight-year tenure at Vahdam India.
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