marketing
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How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
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Noise ropes in Prerna Kapur as associate director of marketing
Kapur will lead brand partnerships, public relations and community initiatives.
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Howl Digital wins integrated marketing mandate for Greaves Electric Mobility
The agency will handle Greaves Electric Mobility’s integrated marketing remit across strategy, execution and brand growth.
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Believe strengthens deep data marketing with new CMO and ampd Method acquisition
It has appointed Darya Pourshasb as chief marketing officer.
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Auto brands adopt CTV and remote-enabled formats for engagement
A new VDO.AI study indicates strong festive-season momentum for India’s automotive category alongside a measurable shift in digital advertising preferences.
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