marketing
Why isn’t cybersecurity marketing a pressing priority yet?
With cyber threats on the rise, why aren't marketers boosting awareness amongst enterprises to safeguard their digital assets?
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Community building is the key to engaging modern audiences
Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.
Tailoring your brand’s marketing for the urban hustle versus rural roots
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
86% of Indians prioritise DEI while making brand choices: Kantar report
Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.
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CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi
Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.
Gozoop Group elevates Amyn Ghadiali to India country head
He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.
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