marketing
Zydus Pinkathon returns to Delhi with women-first health narrative
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
Yas Island Abu Dhabi, Holiday Tribe roll out creator-led campaign
The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.
Hoopr and Universal Music India launch artist accelerator programme
The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ecosystem.
Flipkart turns Pongal ritual into interactive digital activation
The campaign transforms a culturally significant moment into a tech-led experience designed for festive engagement and commerce.
ASCI Academy launches ethical UI UX course amid dark pattern scrutiny
The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams.
Project Worldwide launches ‘Math of Marketing’ effectiveness framework
The new IP aims to standardise how Indian marketers measure effectiveness across brand building, performance and long-term value.
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