16 hours ago

Raymond: From 'the complete man' to an 'incomplete' man?

SOUNDING BOARD: Experts weigh in on whether Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania

Nov 17, 2023

The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution

Nov 09, 2023

The dark side of AI: When 'seeing' is not 'believing'

SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it

Nov 08, 2023

E-commerce vs offline festive clash: Is the consumer the winner?

We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'

Nov 02, 2023

The CMO's MO: TTK Prestige's Anil Gurnani on striving to go beyond 'mere functionality'

Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making