marketing
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Following its parent company's lead, will Condé Nast India take the paywall route?
If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the other three titles in its portfolio.
Curating unforgettable brand events—from concept to creation
By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.
The CMO’s MO: The digital frontier; that's where innovation meets consumer connection—Snehil Gautam
The chief growth and marketing officer at Housing.com, Makaan and PropTiger.com, offers insights into the ever-evolving online world, increasing scope of AI in branding and marketing operations, and the changing consumer preferences.
24 hours with… Yash Chandiramani
The founder and chief strategist of Admatazz takes Campaign through an average day in his life.
Decoding The Body Shop’s India plans amid global change of guards
The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
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