marketing

Sep 17, 2021

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers

Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences

Aug 24, 2021

Grapes Digital to handle marketing and PR for Luxury Ride

Account won post a multi-agency pitch

Jul 19, 2021

Is Budweiser’s #StrongerTogether campaign ‘messier’ than mural outrage?

The brand offered influencers freebies for a post on helping support staff get inoculated