marketing
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Auto brands adopt CTV and remote-enabled formats for engagement
A new VDO.AI study indicates strong festive-season momentum for India’s automotive category alongside a measurable shift in digital advertising preferences.
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KlugKlug reveals India’s INR 10,000 crore influencer marketing scale, exposing undercounted spend
New data from the agency also highlights gaps in traditional measurement and untracked brand-spend channels.
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Sting Energy partners with Mercedes-AMG Petronas F1 team in global deal
The announcement was made through a digital film in which the team’s F1 car delivered the message without commentary or studio production.
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Loca Loka launches first India brand film ‘100 or Nothing’
The one-minute film focuses on the brand’s founding principles of 100% agave, 100% craftsmanship and 100% authenticity.
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iQOO sparks cross-brand billboard banter across major consumer categories
iQOO has triggered a wave of billboard banter with multiple brands, using humour and relatable themes to engage digital audiences.
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Rohit Shetty fronts Myntra’s EORS 23 campaign focused on price crash
The campaign highlights the season-wide value through the EORS Price Crash proposition.
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