Eularie Saldanha

Apr 08, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Mar 31, 2021

Women honchos urge advertising for a diversified ...

Industry leaders in India discuss the need for an evolved gender portrayal in advertising, through the launch of UN Women's UnstereotypeAlliance - India Chapter

Mar 30, 2021

Every brand that advertises in Mumbai or Delhi will ...

After a nine-month break in the UAE, Radio Mirchi returns for South Asian listeners across MENA. Prashant Panday, MD and CEO, Mirchi takes us through the brand’s plans, which include launches in new markets

Mar 18, 2021

Our ability to offer integrated solutions prompted ...

As iProspect re-launches as a digital-first media agency, we caught up with Rubeena Singh, CEO, iProspect India, about the need to change, her new role and what’s in it for clients

Feb 22, 2021

'Marketers need to follow quantum marketing since ...

Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing

Feb 17, 2021

Importance of ethical brand representation

Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground