Eularie Saldanha

When advertising tries to create a change, it dramatises the situation, rather than normalising it: ASCI report
Advertising
3 days ago
Eularie Saldanha

When advertising tries to create a change, it ...

A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them

How airport advertising is taking off
Advertising
Nov 22, 2021
Eularie Saldanha

How airport advertising is taking off

Experts talk about the importance of airport advertising, where it currently stands and how brands are cashing in on the increased air traffic

We want our users to step away from the world of Prime Video for just a bit: Sushant Sreeram
Marketing
Oct 26, 2021
Eularie Saldanha

We want our users to step away from the world of ...

Campaign India catches up with the director – marketing, Amazon Prime Video, India, to learn more about a campaign the brand has just rolled out, the growth of the OTT segment in India, and more...

Our adex should hit the 2019 levels by the end of this year: Megha Tata, Discovery Communications
Media
Oct 20, 2021
Eularie Saldanha

Our adex should hit the 2019 levels by the end of ...

The managing director of Discovery Communications India talks about the network's growth, challenges, risks and opportunities

Objectification is an issue only when the other person in the conversation has a problem: Ninad Umargekar, JG Hosiery
Advertising
Oct 19, 2021
Eularie Saldanha

Objectification is an issue only when the other ...

JG Hosiery’s chief marketing strategist talks about the remake of Macho Sporto's campaign, the plagiarism case against Lux Cozi, objectification, and more...

Which game level is the Indian eSports industry at?
Marketing
Oct 07, 2021
Eularie Saldanha

Which game level is the Indian eSports industry at?

Honchos of the eSports and gaming industry speak about the growth and future of the industry, and what it means for brands, both relevant and non-relevant

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop

1 Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop

Tanishq Jewellery roots for a marriage, not a wedding

2 Tanishq Jewellery roots for a marriage, not a wedding

GroupM India elevates K Srinivas Rao, Muralidhar T, Pratik Rathod and Rahul Satoskar

3 GroupM India elevates K Srinivas Rao, Muralidhar T, Pratik Rathod and Rahul Satoskar

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

4 Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

Galaxy whispers sweet nothings in Shruti Haasan’s ear

5 Galaxy whispers sweet nothings in Shruti Haasan’s ear

Amitabh Bachchan succumbs to Malkist's temptation

6 Amitabh Bachchan succumbs to Malkist's temptation

Volkswagen Group reviewing multibillion-dollar global media account

7 Volkswagen Group reviewing multibillion-dollar global media account

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

8 We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

Niva Bupa's re-branded identity focuses on humanising the health insurance narrative

9 Niva Bupa's re-branded identity focuses on humanising the health insurance narrative

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

10 Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band