Eularie Saldanha

2 days ago

Fact-based ads are the start of a new era in ...

Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead

4 days ago

Ad wars: Why one upmanship in advertising makes for ...

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

Jan 13, 2021

Despite #TRPScam, TV remains top of mind for marketers

After a scandalous 2020 for the news media industry, Campaign India explores the negative impact on some channels, and broadcasters’ efforts to troubleshoot