Eularie Saldanha

Celebrity brand endorsements: Relevant or redundant?
Advertising
Apr 08, 2021
Eularie Saldanha

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Women honchos urge advertising for a diversified representation of women
Advertising
Mar 31, 2021
Eularie Saldanha

Women honchos urge advertising for a diversified ...

Industry leaders in India discuss the need for an evolved gender portrayal in advertising, through the launch of UN Women's UnstereotypeAlliance - India Chapter

Every brand that advertises in Mumbai or Delhi will also advertise in Dubai: Prashant Panday, Mirchi
Advertising
Mar 30, 2021
Eularie Saldanha

Every brand that advertises in Mumbai or Delhi will ...

After a nine-month break in the UAE, Radio Mirchi returns for South Asian listeners across MENA. Prashant Panday, MD and CEO, Mirchi takes us through the brand’s plans, which include launches in new markets

Our ability to offer integrated solutions prompted the change: Rubeena Singh, iProspect
Digital
Mar 18, 2021
Eularie Saldanha

Our ability to offer integrated solutions prompted ...

As iProspect re-launches as a digital-first media agency, we caught up with Rubeena Singh, CEO, iProspect India, about the need to change, her new role and what’s in it for clients

'Marketers need to follow quantum marketing since classic marketing is failing': Raja Rajamannar
Marketing
Feb 22, 2021
Eularie Saldanha

'Marketers need to follow quantum marketing since ...

Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing

Importance of ethical brand representation
Advertising
Feb 17, 2021
Eularie Saldanha

Importance of ethical brand representation

Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

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