Advertising
Vinita Bhatia
Jul 02, 2025

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

In a world where attention is currency, Gen Z isn’t interested in your brand’s backstory—they want to know what’s in it for them, right now.

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