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Feb 09, 2024

Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?

Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach

Dec 22, 2023

2023: The year Twitter became X

A chronicle of how Elon Musk changed the course of the social media platform and its relationship with advertisers

Dec 20, 2023

Year in Review: The biggest tech stories of 2023

TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023

Nov 20, 2023

Elon Musk announces 'thermonuclear' lawsuit as advertisers flee X

Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content

Nov 20, 2023

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content

Oct 10, 2023

Elon Musk's 'X' now running clickbait ads that can’t be reported or blocked

As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn't disclose the ad itself, and doesn't identify who is behind it