netflix
India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
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