netflix

2 days ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

May 17, 2024

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

Apr 26, 2024

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

Dec 06, 2023

Boat gets 'The Archies' cast to shake a leg with its founder

Watch the film conceptualised by The New Thing here

Oct 20, 2023

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge