Advertising Digital In-Depth
Vinita Bhatia
Jul 16, 2025

All advertising has to become more accountable: Rahul Vasudev

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Rahul Vasudev, regional vice president-APAC, Scibids AI with Vinita Bhatia, editor of Campaign India.

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