Campaign India Team
May 30, 2023

Humans of Bombay launches branded storytelling unit

Will craft brand films, TVCs, short documentaries and short films and bring out the human side of the brands it partners

Humans of Bombay launches branded storytelling unit
Humans of Bombay (HoB), has announced its foray into branded storytelling via long-format content. 
 
With this move, the platform aims to grow into a 360-degree media house. It will craft brand films, TVCs, short documentaries and short films and bring out the human side of the brands it partners, by making them more relatable to their audiences. 
 
To commence this journey, HoB recently created a video for Siyaram’s which highlighted their CSR activities in the health sector. 
 
Karishma Mehta, founder, Humans of Bombay, said, “Our new division mirrors what we set out to do 9+ years ago - telling stories of seemingly ordinary people who’ve had extraordinary journeys! And now, as we foray into a new vertical, we deal with spontaneous challenges. However, our creative vision was always in line with the brand, which made the process smooth. We believe the story is always the hero, where brands are integrated organically and seamlessly, so it truly resonates with the audience. As storytelling partners for brands, we are banking on our credibility as authentic storytellers to tell the brand’s stories in long format by crafting genuinely impactful branded films.”
 
 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Virat Kohli regains top spot in Kroll’s celebrity ...

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.

10 hours ago

VML India ropes in Abhinav Kaushik in national ...

Kaushik has moved on from FCB India where he served as president for two years.

10 hours ago

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

11 hours ago

Callebaut's global campaign celebrates Indian chef ...

As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.