Humans of Bombay launches branded storytelling unit

Humans of Bombay (HoB), has announced its foray into branded storytelling via long-format content. 

 

With this move, the platform aims to grow into a 360-degree media house. It will craft brand films, TVCs, short documentaries and short films and bring out the human side of the brands it partners, by making them more relatable to their audiences. 

 

To commence this journey, HoB recently created a video for Siyaram’s which highlighted their CSR activities in the health sector. 

 

Karishma Mehta, founder, Humans of Bombay, said, “Our new division mirrors what we set out to do 9+ years ago - telling stories of seemingly ordinary people who’ve had extraordinary journeys! And now, as we foray into a new vertical, we deal with spontaneous challenges. However, our creative vision was always in line with the brand, which made the process smooth. We believe the story is always the hero, where brands are integrated organically and seamlessly, so it truly resonates with the audience. As storytelling partners for brands, we are banking on our credibility as authentic storytellers to tell the brand’s stories in long format by crafting genuinely impactful branded films.”