The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 13 | DDB Mudra Group | Unilever Wall's Global, PoCo Mobiles Project, Twin Health | 21.1 | 21.1 | 9 | |
| 2 | 1 | VMLY&R | Marico, KFC Projects, Axis Bank Project | 20.9 | Bel Cheese | 20.9 | 27 |
| 3 | 2 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 4 | 3 | The Womb | MPL, WheelsEMI | 12.9 | 12.9 | 2 | |
| 5 | Wondrlab | Emami Ltd, Lixil India, Dole Asia Holdings Project | 7.4 | 7.4 | 19 | ||
| 6 | 8 | MullenLowe Lintas Group | Waah Jobs, AkzoNobel Brands, UPSTOX | 7.2 | 7.2 | 8 | |
| 7 | 5 | Havas Worldwide | Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy | 6.2 | 6.2 | 7 | |
| 8 | 4 | FCB | Lakme, Elle18 | 6.7 | IOCL (Indian Oil) project | 5.4 | 2 |
| 9 | 7 | Leo Burnett | Udemy Project | 3.5 | Fortis Healthcare | 3.5 | 7 |
| 10 | 15 | Wunderman Thompson | Carrier Airconditioning and Refrigeration, Coromandel Project, GlaxoSmithKline India Projec | 3.2 | 3.2 | 7 | |
| 11 | 6 | Publicis + Publicis Ambience | Capital Foods | 2.2 | 2.2 | 1 | |
| 12 | 9 | McCann Worldgroup | Manipal-UNEXT Project, Aster DM Healthcare Project | 1.2 | 1.2 | 3 | |
| 13 | 12 | Grey Group | Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project | 0.7 | 0.7 | 3 | |
| 14 | 10 | BBDO | Finance Client | 0.4 | 0.4 | 2 | |
| 15 | 11 | BBH | CaratLane, Hotstar Project， GoodWorker Project | 0.2 | 0.2 | 3 | |
| 16 | 14 | Ogilvy | Acko General Insurance Project | 0.1 | 0.1 | 1 | |
| 2021 Jan - Feb | 103.5 | 105 | |||||
| 2020 Jan - Feb | 77.4 | 69 | |||||
| YoY Comparison: | 33.70% | 52.20% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) | 17.4 | 17.4 | 9 | |
| 2 | 5 | MediaCom | Saridon | 7.4 | 7.4 | 1 | |
| 3 | 2 | Zenith | Urban Company, MamaEarth | 3.4 | 3.4 | 2 | |
| 4 | 6 | Starcom | Junglee Entertainment, Boat | 2.9 | 2.9 | 2 | |
| 5 | 20 | OMD MudraMax | Cuemath | 1.6 | 1.6 | 1 | |
| 6 | 3 | Havas Media | CG Foods India Digital Media | 1.2 | 1.2 | 1 | |
| 2021 Jan-Feb | 31.3 | 16 | |||||
| 2020 Jan-Feb | 18 | 14 | |||||
| YoY Comparison: | 74.50% | 14.30% |
