Neo Sports picks McCann as its creative agency

Neo Sports Broadcast Ltd, promoters of Neo Cricket and Neo Sports, has handed over its creative duties to McCann Erickson following a fiercely fought seven-way pitch. The agencies that participated in the pitch include Bates 141, Euro RSCG, TBWA, Publicis, Ignitee, Leo Burnett and McCann Erickson. The incumbent, Ogilvy & Mather, stayed away from the pitch. McCann Erickson will be responsible for both Neo Cricket and Neo Sports channels. 

by Campaign India Team