The bookie industry may be capitalizing on the success of the Indian Premier League and now Madison Media has come up with its own betting game, but with a twist.
At the start of the IPL season Madison Media announced its own Madison Prediction League where Madisonites across the country had to use not their gambling instincts but their professional skills to predict the ratings for each IPL match based on a defined target audience and market. 23 teams comprising of two Madisonites each from across the country are in the race including Godrej Gladiators, Indianoil Warriors, Dish Challengers, and many more. The Madison league offers a total prize money of Rs. 50,000. Prizes are provided by Madison clients, TVS and Levi's who are the presenting and associate sponsors.
Out of the total 60 IPL matches to be played, Madison has planned to run the contest for 30 matches. As of now Primetime Penetrators, the team from Bangalore is leading.
For e.g – For the last Kings XI Punjab and Royal Challengers Bangalore match held on 2nd April, Madisonites had to predict the TVR for Tamil Nadu market for 23-44 (All adults, C&S Households, SEC ABC). The team from Mumbai – The Maratha Isyan won the contest, coming closest to the actual TVR of 4.69 by predicting a TVR of 4.3.
Says Rajiv Gopinath, COO, Madison Media Infintiy Unit 2, who has conceptualized the contest, "This contest provides the team a good break from work and also help to bring people from various offices together, besides honing their professional skills."