indian premier league

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Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?
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May 06, 2019

Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?

The author urges brands who are using celebs to rethink their advertising strategy during the IPL

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Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians - Part 2
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Mar 18, 2019

Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians - Part 2

A weekly section on brand chatter in the social space

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Weekend Wrap: 8 March
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Mar 07, 2019

Weekend Wrap: 8 March

In the news: ASCI, Frooti, Tata Motors, Van Heusen

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IPL takes Hindi to Sky Sports
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May 25, 2018

IPL takes Hindi to Sky Sports

Ads for Eros Now, Lodha, Lyca and Star Tours target the British-Asian viewer

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IPL moves to Star India for a Rs 16,000-crore deal
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Sep 04, 2017

IPL moves to Star India for a Rs 16,000-crore deal

The network has won the consolidated rights for five years (2018-2022). The bid is valued at Rs 16,347.5 crore

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Vivo IPL prepares for 10th edition by celebrating its fans
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Mar 01, 2017

Vivo IPL prepares for 10th edition by celebrating its fans

Watch the ad film conceptualised by DDB Mudra here

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