Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Apr 28, 2025

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

17% of CTV impressions may be wasted when TVs are off. So, while the game is on, your ad might be playing to no one.

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