ipl
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MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
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From overs to overkill: IPL ads hit saturation point
As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
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Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports
Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search
INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.
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