ipl
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IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
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Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
Cross-screen analysis reveals major incremental reach for sports advertisers
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
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MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
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From overs to overkill: IPL ads hit saturation point
As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
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