May 22, 2024

Tata Neu shines in IPL 2024 with humorous 'Rukna kyu' campaign

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

May 15, 2024

Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports

The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.

Apr 29, 2024

Why Connected TV will be a disruptive force in the Indian digital media space

As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.

Apr 22, 2024

IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

Feb 23, 2024

Skechers teams up with Mumbai Indians

Signs on as an official kit partner for WPL and IPL

Feb 16, 2024

Puma and Delhi Capitals team up for WPL and IPL

The sports brand signs a multi-year deal as the official kit partner and aims to further its footprint in the cricketing landscape