ipl
Tata Neu shines in IPL 2024 with humorous 'Rukna kyu' campaign
Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.
Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports
The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.
Why Connected TV will be a disruptive force in the Indian digital media space
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
Skechers teams up with Mumbai Indians
Signs on as an official kit partner for WPL and IPL
Puma and Delhi Capitals team up for WPL and IPL
The sports brand signs a multi-year deal as the official kit partner and aims to further its footprint in the cricketing landscape
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