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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search
INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Match over, ads on: How YouTube gets IPL fans to keep scrolling
As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.
Baddie on a bike: Travis Head takes the bypass
Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.
India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
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