Interbrand has announced the elevation of Ashish Mishra, currently managing director, India, as chief executive officer for India and South Asia.
The brand consultancy has also elevated Gonzalo Brujó (currently global president) as global chief executive officer. He succeeds Charles Trevail, who will take on the role of executive chairperson.
Mishra said, “We are the world’s premier brand consultancy and I’m privileged and honored to be leading growth in these key markets to greater heights. But what’s more satisfying is the fact that we have been able to drive some much-needed shifts in the Indian business mindset. Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs - Best Global Brands and Best Indian Brands.”
Brujó said, “It’s a great honour to step into this senior leadership role at Interbrand at such a pivotal moment. The role that brands play in our lives is fundamentally changing – as is the world we live in. Branding is no longer a moment in time, and the brands that stand still will quickly lose relevance. I am excited to partner with our world-class clients and employees to achieve game changing results in this rapidly shifting landscape.”