Garage Worldwide welcomes Ashish Chakravarty as partner and chief creative officer

Garage Worldwide has appointed Ashish Chakravarty as partner and chief creative officer (CCO), marking a strategic shift as the agency sharpens its focus on digital-led brand building and integrated creative mandates. The move brings the much-awarded creative leader into a company, which is positioning itself for a scaled-up phase of growth across design, storytelling and experience-led work.

Chakravarty, whose career spans over two decades, most recently served as executive director and India head of Creative at McCann Worldgroup. His portfolio includes work for Nestlé, Reckitt, Coke, Microsoft, Docomo and MetLife, alongside Indian brands such as Asian Paints, Air India, Reliance, Emami, Britannia, Dabur and Hero. His campaigns have earned recognition at Cannes Lions, One Show, D&AD, Spikes Asia, Effies and Clio Awards, contributing to his reputation as a mentor within the creative community.

Explaining the move, Chakravarty said, “Garage has the hunger and inventiveness of a new-age agency, the perfect environment for bold ideas to thrive. I’m excited to build something special with this team, and to push the boundaries of what modern Indian creativity can be.”

His remarks signal an interest in shaping the agency’s creative vocabulary at a time when digital agencies increasingly compete for full-funnel mandates traditionally held by established networks.

Famous Innovation’s Founder Raj Kamble framed the appointment as part of a broader evolution. “We’re building Garage into a place where ideas, innovation and culture come together with craft,” he said. “Ashish brings immense creative stature and strategic depth. Having him as partner and CCO strengthens our ambition to deliver modern, transformative work for our clients.” The emphasis suggests a dual focus: elevating creative output while expanding capabilities in brand experience and integrated communication.

Garage Worldwide describes itself as a digital-first creative agency, working across storytelling, design and experience. Its client list spans Croma, Johnson Tiles, Pernod Ricard, Gramin Kulfi, Marvel Realty, IFB and several emerging digital-first brands. Chakravarty’s entry indicates an attempt to broaden the agency’s competitive footprint at a time when digital-native players are moving into mainstream brand-building assignments.

For agencies and marketers tracking shifts in India’s creative ecosystem, the development reflects a familiar industry pattern: senior network talent gravitating toward smaller, digital-forward shops seeking to scale. Whether the appointment redefines Garage’s creative trajectory will depend on how the agency translates Chakravarty’s experience into contemporary, platform-agnostic work that aligns with clients’ expanding expectations.