Campaign India Team
May 31, 2023

Tata Consultancy Services most valuable Indian brand: Interbrand study

Interbrand India has released its 2023 ‘Best Indian Brands Report'

Tata Consultancy Services most valuable Indian brand: Interbrand study
Tata Consultancy Services retained its top spot on the list. Interbrand's last study was conducted in 2019, when TCS' brand value was INR 787.22 billion. Now, TCS' brand value is  INR 1,095.76 billion.
 
Reliance Industries retained second spot but grew from INR 428.26 billion to INR 653.20 billion.
 
Infosys replaced Airtel at third place. Infosys' brand value stands at INR 533.28 billion. 
 
HDFC retained fourth place, while Jio entered the top five at the expense of LIC.
 
2023 rankings:
 

Rank 2023 

Brand 

Sector 

Brand Value (INR Millions) 

10 year change 

TCS 

Technology 

1,095,766 

153% 

Reliance Industries 

Diversified 

653,208 

121% 

Infosys 

Technology 

533,238 

197% 

HDFC 

Financial Services 

502,910 

224% 

Jio 

Technology 

490,273 

NEW 

Airtel 

Telecommunications 

465,535 

58% 

LIC 

Financial Services 

337,920 

73% 

Mahindra 

Diversified 

311,364 

155% 

State Bank Of India 

Financial Services 

300,552 

65% 

10 

ICICI 

Financial Services 

259,153 

113% 

 

Ashish Mishra, CEO, Interbrand India and South Asia, said, "This year's Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade. The exceptional performance of the top ten brands, particularly in the Brand Strength Factors of Direction, Coherence, and Trust, underscores their strategic focus and ability to build lasting connections. With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management. The phenomenal growth of sectors such as FMCG, Home Building & Infrastructure, and Technology reflects their resilience and ability to adapt to evolving market dynamics. Notably, the Home Building & Infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014. As we explore the 'Brand New World,' we are excited to celebrate the achievements and potential of these brands and their contribution to India's economic landscape."
 
Gonzalo Brujo, global CEO, Interbrand, added, "This year's list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the US$ 100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale. We are proud to witness the continued success and innovation of these brands, shaping the future of business in India."
 

 

Source:
Campaign India

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