IAA, TERI pitch ad campaigns for social transformation

The International Advertising Association (IAA) has partnered with The Energy & Resources Institute (TERI) in an initiative to bring about a social transformation in the lives of 400 million Indians who do not have access to electricity. As a part of this initiative, the IAA has invited all the member agencies of the IAA, AAAI, INS, amongst others, to compete and develop an advertising campaign to reach out to the masses. The project is spearheaded by Nobel Prize winner and director general, TERI, Dr. R K Pachauri.

by Campaign India Team